Three Days of Reggae, Culture & Community for a Cause
Roots United for Youth
The United Roots Charity Music Festival is a vibrant three-day celebration of music, culture, and community taking place October 10–12 at the stunning Las Rocas Resort & Spa in Rosarito Beach, Mexico. Set against the backdrop of the Pacific Ocean, this unique festival brings together local and international reggae and roots musicians for a powerful cause: to raise support and awareness for orphanages, women’s shelters, and local farmers throughout Baja California.
The weekend kicks off Friday with a VIP Wine Dinner & Private Concert, offering guests a curated culinary experience paired with live music. Later that evening, the energy shifts outdoors for an open-air concert spotlighting the rich and rhythmic sounds of Baja California reggae and vibes artists.
Saturday is an all-day music extravaganza with over 10 performances on two stages, featuring an exciting mix of international reggae and roots acts. Festivalgoers can explore a vibrant marketplace of local food vendors, artists, and crafts, while those seeking a premium experience can enjoy VIP access with elevated amenities.
On Sunday, the festival winds down with music and art by the infinity pool, overlooking the ocean. A special ceremony and performance will mark the official closing of the event, making for a meaningful finale on Columbus Day weekend.
Hotel accommodations are available for both VIP and General Admission guests, creating a full weekend retreat at one of the coast’s most scenic resorts.
United Roots Festival is proudly presented in partnership with Baja Angels of the Sea, a U.S.-registered 501(c)(3) nonprofit, ensuring that every beat and every moment directly supports those most in need in the Baja community—through the love and magic of music.
Music with a Mission
The United Roots Music Festival is more than a lineup of incredible artists—it’s a celebration of purpose. Across three unforgettable days at the iconic Las Rocas Resort, we’re blending international talent with the vibrant spirit of Baja California. From reggae grooves to Latin rhythms, each performance is a chance to connect, dance, and make a real difference.
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Friday 10th
Saturday 11th
Sunday 12th
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